Revealed last month, the Ferrari Luce has sparked global criticism for its design and for the direction the Italian brand would be heading from here. Yet in Thailand, the story is surprisingly different. As per reports, demand for Ferrari’s first electric vehicle is already building strongly, well ahead of its late 2027 deliveries.
Imported by Cavallino Motors, Ferrari’s official partner in Thailand, the Luce is expected to be priced at around 33.84 million baht (over a million dollars). That’s significantly higher than its European tag of €550,000 ($637,507), but it hasn’t led to any loss of interest from the prospective buyers. If anything, the intrigue surrounding Ferrari’s first EV seems to be pulling buyers in.
The Ferrari Luce uses a 122 kWh NMC battery developed in-house at Maranello. The Prancing Horse brand claims over 530 km (330 miles) of range, along with 350 kW DC fast-charging capability.
The cabin is minimal yet rich, focused on clarity and driver engagement. Clean lines, carefully grouped controls, and a layout that puts essential information front and centre.
Of course, it doesn’t sound and look like a traditional Ferrari, and perhaps that’s precisely the whole point. While critics continue to debate worldwide, buyers in Thailand are already placing their bets on the Luce.
Source: The Nation Thailand
