Bugatti CEO Mate Rimac believes the supercar world is heading in an unexpected direction. As mainstream cars rapidly adapt to electrification, the very top end of the market could move closer to old-school mechanical engineering and craftsmanship.
Rimac compares the trend with luxury watches. Smartwatches dominate everyday life, but wealthy buyers still spend enormous sums on mechanical Swiss watches because they value craftsmanship, exclusivity and emotion rather than outright functionality.
He believes something similar is happening with supercars. While electric power will dominate the mainstream market, wealthy enthusiasts may continue demanding combustion engines for their sound, character and mechanical involvement.
Buyers are spending heavily on personalisation, too, with the average customer reportedly adding another $600,000 to $700,000 for bespoke finishes and details. That appetite for individuality is also driving Bugatti’s one-off creations. And at this level, a supercar is becoming less about technology and more about owning something genuinely special.
Source: CNBC
