Currently, Audi offers only the RS6 Avant and A6 Allroad station wagons in the US. But that could soon change. The four-ringed brand has already confirmed that the next-generation A6 Allroad is headed to the States for the 2028 model year, and there are hints that more wagons could follow.
According to Filip Brabec, senior vice president of product management at Audi of America, demand still exists—just in specific pockets. Regions with strong outdoor lifestyles and harsher weather conditions continue to favour wagons for their practicality and all-weather capability.
“Part of the Audi brand at times is to have the right sort of offering for the enthusiast. We’re not sort of the vanilla brand that will just have three or four SUVs and a couple of sedans and call it a day. We want to be that brand that really pushes the envelope and has something for its enthusiasts.”
“Wagons as a body style have been obviously something that we’ve pioneered in a way. In Europe, they’re mega-successful, and we’re certainly, internally, big fans of them. We continue to look for opportunities and what other wagons could make sense in the U.S.”
Back in the day, Audi used to have the A4 Avant and A4 Allroad on sale in the US. And even before that, it had performance wagons like the S4 and S6 Avant also in its US product portfolio.
“At the end of the day, it’s always a little bit the business case, and ‘can we make it work,’ and things like that. That’s what guys like me do. But we definitely are always looking for opportunities, because it is a strength that we can play with [customers] that get it.”
Interestingly, urban areas like New York City show surprising strength in wagon sales.
“The Allroad was always a very popular concept in New York City. You basically get the SUV space, and you sit high off the ground, but you don’t pay the SUV fee for the garage. That’s why the Allroad has always been successful in Manhattan: because people would pay thousands of dollars per month for parking, and you get a break if you have a passenger car.”
Source: Road and Track
