Ferrari has started accepting cryptocurrency as a mode of payment for its supercars in the US. The automaker plans to do the same in Europe in the near future.
Enrico Galliera, Chief Marketing and Commercial Officer of Ferrari has told the media that cryptocurrencies have made efforts to reduce their carbon footprint through the introduction of new software and a large use of renewable sources.
“Our target to reach for carbon neutrality by 2030 along our whole value chain is absolutely confirmed,” he said.
According to the Maranello-based supercar maker, the decision to start accepting crypto payments was taken following requests from the market and dealers as many of its clients have invested in crypto.
“Some are young investors who have built their fortunes around cryptocurrencies,” Galliera said. “Some others are more traditional investors who want to diversify their portfolios. This will help us connect to people who are not necessarily our clients but might afford a Ferrari,” he added.
Ferrari sold over 1,800 cars in the Americas region in the first half of this year. The carmaker has orders well into 2025.