Mercedes-Benz has launched ‘Mythos series’ – a new sub-brand that will focus primarily on low-volume, special editions for collectors. Naturally, cars under the Mythos series will be positioned above the Maybach sub-brand.
As part of the announcement, Mercedes released an image that shows a bespoke open-top speedster based on the Mercedes-AMG SL. The car has a long hood and a short tail section with stylish roll hoops. Models under the Mythos series will be similar to those conceived by Ferrari Tailor Made, Q by Aston Martin and McLaren MSO.
“Most luxury companies build their portfolio on the basis of one or two true icons. Mercedes-Benz has the good fortune to have multiple iconic products and brands at the upper end of its portfolio, such as the S-Class, the SL, the G-Class, as well as the AMG and Maybach brands,” Mercedes CEO Ola Källenius said.
“We see great potential here to expand our top-end portfolio with even more fascinating products for our customers,” he added.