Bridgestone India has announced its association with Honda as an OEM supplier of Ecopia EP150 tyres for its all-new premium Sports Lifestyle Vehicle, Honda WR-V.
Eecopia EP150 tyres utilizes unique compounds and cutting-edge technology in tread design to strike a balance between fuel efficiency, safety and durability. These tyres have been engineered for the cost-conscious and eco-conscious driver.
Ecopia EP150 is a tyre that truly reflects Bridgestone’s advanced technology and commitment to innovation. This low rolling resistance tyre is designed to deliver excellent fuel economy and low noise while maintaining Bridgestone’s renowned safety standards.
Speaking on the occasion, Mr. Katsuyuki Yamamura, Director of Consumer Products, Bridgestone India Pvt. Ltd. said, “We are proud to be associated with Honda’s newly launched premium Sports Lifestyle Vehicle, the WR-V which has been launched globally first in the Indian market. WR-V showcases best in class fuel efficiency which resonates with our environmental friendly tyre range – ECOPIA. EP150 tyres helps in achieving better rolling resistance without compromising wear life, wet handling and durability. Ecopia is a low rolling resistance tyre which improves fuel consumption which saves fuel cost upto 7% and also contributes to the reduction of CO2 emission.”
The Honda WR-V, a Jazz-based crossover was launched this month. It is offered with a choice of petrol and diesel engines with prices starting at Rs 7.75 lakh.