Alfa Romeo is set to unveil a new concept car at the 2026 Paris Motor Show. The new model, which was teased earlier, now has a name. It’s called the Alfa Romeo Cuorerosso.
According to the company, the name encapsulates the deepest essence of the brand by uniting two symbols inextricably linked to Alfa Romeo. Red stands for passion and is an unmistakable part of the Alfa Romeo imagination. The heart forms the source of that same energy and symbolizes the intense bond between every creation of the brand, the Biscione, and its drivers.
The teaser image shows a sculpted body panel painted in Alfa’s signature red color, which represents performance and passion. While exact details are still under wraps, Alfa says that the new concept car will be unmistakably Italian and truly an Alfa Romeo.
The Alfa Romeo Cuorerosso concept will be showcased at Hall 4 at the Paris Motor Show from October 12 to 18.
Source: Alfa Romeo
