Ferrari continues to strengthen its position as one of the world’s most valuable brands. According to Interbrand’s Best Global Brands 2026 report, the Italian marque has moved up three places to rank 51st globally, earning a spot among the study’s ‘Top Risers’.
The report puts Ferrari’s brand value at $17.7 billion. This is an increase of more than 14% over the previous year. It also retains its position as the world’s most valuable Italian brand. Ferrari recorded a Brand Strength Score of 85, while its Role of Brand score stood at 73%, highlighting the influence its name has on consumer choices.
The latest results reflect Ferrari’s strategy across its three key areas: racing, sports cars and lifestyle. The company has also been expanding into carefully selected luxury and lifestyle categories, and in parallel exploring new racing avenues such as offshore sailing.
In other news, we have some exclusive info about the Ferrari 296 Challenge Stradale. Thanks to our solid sources, we have gathered details regarding its debut date & price.
