Hollywood actor Brad Pitt is used to commanding attention on camera, but in Mercedes-AMG’s latest campaign, it’s the car stealing the show. Titled ‘Too Hard to Resist’, the film puts the new GT 4-Door Coupe on a Los Angeles movie set, where a carefully planned shoot quickly descends into driving chaos.
Surrounded by cameras and crew, Pitt finds the script taking a back seat as the AMG turns the set into its own playground.
Mercedes-AMG welcomed Pitt into its ‘World’s Fastest Family’ in 2025, citing his association with ambition, performance and innovation. The campaign was produced by team x and Tony Petersen Film, with Simon McQuoid directing, and is scheduled for a global rollout from October 2026.
In its most extreme form, the Mercedes-AMG GT 4-Door Coupe produces a claimed 1,153 hp, reaches 62 mph in just two seconds and hits 186 mph with the optional AMG Driver’s Package.
