Ferrari has revealed its first-ever electric car, the Luce. It marks the beginning of a new phase for the brand, known worldwide for its loud, high-performance supercars.
The Ferrari Luce is unlike anything we’ve seen come out of Maranello, and that only includes the electric powertrain, but the design as well.

Designers Sir Jony Ive and Marc Newson have given the car a simple yet distinct look. Such featureless designs have become too common in modern times, especially among EV makers. However, it’s not what we expect from a brand like Ferrari. The Luce seems like an appliance with a prancing horse sticker on it.

The Luce is 197.6 inches long and 78.7 inches wide. It has a black fascia that houses the LED headlight and a large duct that channels air over the windshield. Ferrari claims a drag coefficient of 0.254. The car rides on 23-inch wheels in the front and 24-inch rims at the back. In the rear, the Luce has four circular LED taillights that are integrated into a black fascia.

The Ferrari Luce is a five-seater. The cabin has a retro look, featuring a 3-spoke, flat-bottom steering wheel replete with proper physical buttons. The instrument console comprises a 12.5-inch Samsung OLED screen displaying three dials in classic Ferrari style. The central touchscreen is a 10-inch unit that’s shaped like an iPad and is angled towards the driver. Just below the screen is a sturdy grab handle. The drive mode selector is positioned between the seats on a floating centre console, along with four power window switches.

Powering the Luce are four electric motors (one on each axle). These were developed in-house and said to be capable of spinning at up to 30,000 rpm. The front motors deliver 141 hp each, while the rears generate 476 hp each. Together, they produce 1050 hp, allowing the car to sprint from 0-62 mph in 2.5 seconds. 0-124 mph comes up in just 6.8 seconds.
Order books for the Ferrari Luce are now open, and prices start at $640,000.